The Big Question: Do I need a website if I have a Facebook Page?

The Big Question: Do I need a website if I have a Facebook Page?

July 21, 2013  |  Hints & Tips  |  No Comments

About a week ago I got an email from a potential client.  The client touched on several topics that have been coming up so much recently that I'd already started planning several blog posts about them.  The subject of this post is based on the following question: "What are the benefits of a web page vs a facebook business page?" There are a lot of people (and perhaps you are one of them) that don't understand why you'd need a website if you already have a Facebook page. Business Website vs. Facebook Business Page When it comes to comparing a Facebook business page and a small business website, there are two main aspects that separate them.  The first is customization/user experience.  With Facebook, you're

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Holiday Marketing - Or Marketing at Special Events

Holiday Marketing – Or Marketing at Special Events

November 14, 2012  |  Hints & Tips  |  No Comments

It’s that time of year again.  Christmas is on its way and the holiday season is in full gear.  For those of us here in Nassau, this means we get to go to events such as The Wine and Art Festival, The Cultural Fair and of course coming up this weekend, the granddaddy of them all, The Jollification. But what does this have to do with web design and marketing?  How can there possibly be any correlation between having a few cocktails at a local shindig and marketing your business properly? Here’s the thing.  At each one of these events, artists and small business owners pay a boatload of cash just so they can get a stall to set up and

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Make Me Care

Make Me Care

February 9, 2012  |  Hints & Tips  |  No Comments

Marketing, Politics & Pro Wrestling or... Make Me Care... I apologize in advance for the soap box I’m about to get up on. But it’s my blog and I think it’s about time I injected a bit of myself into it. Just a few days ago, I arrived home to find a wad of political paraphernalia stuffed into the crack of my front door. I had apparently missed a visit from one of the local candidates hot on his campaign trail and in his ever increasing wisdom, he had decided to leave me an “promotional packet” that would educate me on his campaign in the absence of a face to face meeting. Now I know the above paragraph drips with cynicism but that’s just

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Bahamas Web Design Aesthetics - Or the

Bahamas Web Design Aesthetics – Or the “Design” in Web Design

August 16, 2011  |  Hints & Tips  |  1 Comment

When it comes to designing a website in the Bahamas (or anywhere for that matter), there are three main ingredients to a successful website: An aesthetically pleasing layout Proper structure of information Traffic These ingredients do not exist in a vacuum, they each depend on each other and work with each other to produce a successful website. Just like baking a cake, if one of these crucial ingredients is missing, then the cake is ruined. However, this article is going to focus primarily on the first point.  That of having an aesthetically pleasing layout. Don’t judge a book by its cover. You may have heard the above phrase many times before.  However, when you visit a website for the first time, that’s exactly what you are doing. 

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Search Engine Marketing - or

Search Engine Marketing – or “The Google Tour Guide”

June 17, 2011  |  Hints & Tips  |  No Comments

So here’s a big topic that I’ve been asked about quite a bit recently: Search engine marketing.  Also known as Search Engine Optimization (SEO).  To be honest with you this is a topic that I’m somewhat hesitant to write about, simply because it’s such a deep and complicated topic.  However, it’s also a very necessary topic to discuss.  Here’s a typical scenario that illustrated the need for this article: You’ve just spent a small fortune and several weeks getting your website developed.  You’ve launched your site and it’s now available to the public.  But the problem is, nobody’s going to your website.  You thought for sure that all you had to do is simply launch your site and the hungry buyers

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A Marketing Ah-Ha Moment

A Marketing Ah-Ha Moment

May 2, 2011  |  Hints & Tips  |  No Comments

You know, I'm always spouting off to anybody who'll listen about the power of properly using email and internet marketing to improve your business.  Every once in a while, I'm actually treated to a real life example of a perfectly executed plan in action. Here's the story: This weekend I was out with my wife running errands.  After running around town for what seemed to be hours on end, we decided that it was time to find somewhere to have lunch.  As soon as I mention lunch, my wife whips out her new Blackberry and starts fiddling with it.  Being a bit surprised, I ask my wife what she's doing.  Here's her answer: I'm looking for the email from Le Petite Gourmet

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A Short Video About Tracking

A Short Video About Tracking

January 20, 2011  |  Hints & Tips  |  No Comments

I know I've posted about the tracking your website stats before but I think it is so critical to the success of your online marketing efforts that I've spent some time and shot a video about it. The video shows all of the marvelous features available to you through the Google Analytics service. As I've mentioned in the video, there is no reason for you not to use this service. It's absolutely free and can really show you how well your website is performing. Anyways, let me stop writing and let you watch the video. Click the read more button to see the video!

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Unlocking Your Hidden Goldmine

Unlocking Your Hidden Goldmine

January 14, 2011  |  Hints & Tips  |  No Comments

The majority of Bahamian based businesses are leaving an absolute gold mine untapped. What is this gold mine that I speak of? This gold mine is your current customers and individuals who have already visited your business or website...

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Don’t Use Flash…

Don’t Use Flash…

January 5, 2011  |  Hints & Tips  |  No Comments

Flash is a KILLER Adobe Flash is a technology that is popular for adding animation and interactivity to web pages.  It's usually easy to spot a website that uses Flash by either a loading bar or some sort of fancy animation throughout the website.  Flash is hugely popular.  In fact up until a little under a year ago, I was using Flash to develop websites for my clients (e.g. http://lakesideplazabahamas.com), I had even won awards for my use of Flash in several interactive CD's for the U.S. Army Corps.  But now I'm telling you to avoid Flash like the plague! What happened?  In a word...Apple.  Steve Jobs the head honcho over at  Apple has decided to completely boycott Flash as a technology

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If you don’t do this, it’ll all fall apart!!!

If you don’t do this, it’ll all fall apart!!!

January 4, 2011  |  Hints & Tips  |  No Comments

Okay, so maybe the title is a bit over dramatic but this is perhaps one of the most important things you can do for your website.  Towards the bottom of the article I'm going to show you how to get all of this for free.  Are you ready?  Here it is: It is absolutely essential that you add some sort of tracking and statistics to your website to track the visitors and other data. This is so important I'll say it again.  You need to track your website data.  The most important benefit of web marketing over traditional marketing is the ability to measure your results and make changes accordingly.  How can you determine what improvements to make to your advertising if

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