Marketing, Politics & Pro Wrestling or... Make Me Care... I apologize in advance for the soap box I’m about to get up on. But it’s my blog and I think it’s about time I injected a bit of myself into it. Just a few days ago, I arrived home to find a wad of political paraphernalia stuffed into the crack of my front door. I had apparently missed a visit from one of the local candidates hot on his campaign trail and in his ever increasing wisdom, he had decided to leave me an “promotional packet” that would educate me on his campaign in the absence of a face to face meeting. Now I know the above paragraph drips with cynicism but that’s just
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When it comes to designing a website in the Bahamas (or anywhere for that matter), there are three main ingredients to a successful website: An aesthetically pleasing layout Proper structure of information Traffic These ingredients do not exist in a vacuum, they each depend on each other and work with each other to produce a successful website. Just like baking a cake, if one of these crucial ingredients is missing, then the cake is ruined. However, this article is going to focus primarily on the first point. That of having an aesthetically pleasing layout. Don’t judge a book by its cover. You may have heard the above phrase many times before. However, when you visit a website for the first time, that’s exactly what you are doing.
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So here’s a big topic that I’ve been asked about quite a bit recently: Search engine marketing. Also known as Search Engine Optimization (SEO). To be honest with you this is a topic that I’m somewhat hesitant to write about, simply because it’s such a deep and complicated topic. However, it’s also a very necessary topic to discuss. Here’s a typical scenario that illustrated the need for this article: You’ve just spent a small fortune and several weeks getting your website developed. You’ve launched your site and it’s now available to the public. But the problem is, nobody’s going to your website. You thought for sure that all you had to do is simply launch your site and the hungry buyers
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You know, I'm always spouting off to anybody who'll listen about the power of properly using email and internet marketing to improve your business. Every once in a while, I'm actually treated to a real life example of a perfectly executed plan in action. Here's the story: This weekend I was out with my wife running errands. After running around town for what seemed to be hours on end, we decided that it was time to find somewhere to have lunch. As soon as I mention lunch, my wife whips out her new Blackberry and starts fiddling with it. Being a bit surprised, I ask my wife what she's doing. Here's her answer: I'm looking for the email from Le Petite Gourmet
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I know I've posted about the tracking your website stats before but I think it is so critical to the success of your online marketing efforts that I've spent some time and shot a video about it. The video shows all of the marvelous features available to you through the Google Analytics service. As I've mentioned in the video, there is no reason for you not to use this service. It's absolutely free and can really show you how well your website is performing. Anyways, let me stop writing and let you watch the video. Click the read more button to see the video!
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The majority of Bahamian based businesses are leaving an absolute gold mine untapped. What is this gold mine that I speak of? This gold mine is your current customers and individuals who have already visited your business or website...
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Flash is a KILLER Adobe Flash is a technology that is popular for adding animation and interactivity to web pages. It's usually easy to spot a website that uses Flash by either a loading bar or some sort of fancy animation throughout the website. Flash is hugely popular. In fact up until a little under a year ago, I was using Flash to develop websites for my clients (e.g. http://lakesideplazabahamas.com), I had even won awards for my use of Flash in several interactive CD's for the U.S. Army Corps. But now I'm telling you to avoid Flash like the plague! What happened? In a word...Apple. Steve Jobs the head honcho over at Apple has decided to completely boycott Flash as a technology
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Okay, so maybe the title is a bit over dramatic but this is perhaps one of the most important things you can do for your website. Towards the bottom of the article I'm going to show you how to get all of this for free. Are you ready? Here it is: It is absolutely essential that you add some sort of tracking and statistics to your website to track the visitors and other data. This is so important I'll say it again. You need to track your website data. The most important benefit of web marketing over traditional marketing is the ability to measure your results and make changes accordingly. How can you determine what improvements to make to your advertising if
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So I've created a new website. If you know me, you're wondering why I created another website instead of just using my current site (http://242studios.com). I want this website to be more about trying to help people than trying to sell them something. My hope is that if I've helped you with a tip or trick here, you may decide to use my services in the future or perhaps to mention my services to somebody else that is currently in need of a website or help with an existing one. Please visit my About Us page to find out more about the problems I'm trying to address via this platform. If you have any questions, comments or concerns, please leave
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